Assen Tzekin
is a designer

whose creativity was initially applied through traditional mediums and now spans multiple platforms. Formally trained in graphic design and discovering UX design in university he has being doing it since the days it was more practical than modern.

Combining curiosity, vision and innovation he strives to deliver practical solutions to real business problems through different mediums. Be it a branding project or a new software solution, his human approach, designing with heart and collaborating has allowed him to help clients across the world.

His life outside work is the daily inspiration he tries to recharge with and apply to new projects.

Currently he is delivering innovative UX solutions at SAP, and is on the look for new projects and collaborations.

whose creativity was initially applied through traditional mediums and now spans multiple platforms. Formally trained in graphic design and discovering UX design in university he has being doing it since the days it was more practical than modern.

Combining curiosity, vision and innovation he strives to deliver practical solutions to real business problems through different mediums. Be it a branding project or a new software solution, his human approach, designing with heart and collaborating has allowed him to help clients across the world.

His life outside work is the daily inspiration he tries to recharge with and apply to new projects.

Currently he is delivering new UX solutions at SAP, and is on the look for new projects and collaborations.

Selected Clients

Speaking & Teaching

Selected Clients

I have been or currently am a lecturer/mentor at a star-up accelerator, university, and provide consulting to private companies. I also translated the User Experience Questionnaire (UEQ) in Bulgarian.
Some of my speaking & teaching engagements through the years:

  • Lecture on UX importance and processes in software development at the Technical University Sofia, Faculty of Mathematics and Informatics.
  • Mentor meeting at 11 startup accelerator.
  • Cirrus Logic onsite consultinng with a short course on UX design.
  • Teaching a design course at SAP.
  • .. and a few other places. 

Accolades

3rd place in the web design for e-commerce category
Oct 2013 – Computer Space

DOMUS Academy – 1 of the 4 awards at the Brand New Tales Competition – 2013

1st place at a logo competition
held at the University of Creative Arts – 2004

2nd place @ Poster Design Competition – 2002 – Alberta College of Art and Design

5 awards – 2 Excellence, 3 Merit
– Society for technical communication (STC), Boston chapter

Skills

Excellent time management and project organizational skills. I have experience in scheduling, tracking and executing projects with different levels of complexity and many companies involved. I work well in a team. I have good presentation and communication skills, I am able to speak in front of many people and have done so.

I have experience in conducting UX workshops, using EventStoming and Design Thinking methods. Conducting usability testing, or creating different maps like empathy maps, customer journeys and service blueprints. Working with users to do exercises like card sorting.

I have intermediate knowledge of front-end development.

Get in touch

tzekin | design studio

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