In the '90s when Bulgaria tranistioned to democracy a lot of the gangsters were ex freestyle wresters and some were calling them the boys with the necks (roughly translated). The logo drew inspiration from that. Hiding the face, being secrative and at the same time showing the brawn the archetype were exhibiting.
BigMo logo in 3 sizes ↑
Photographs of the Letterhead cover page and consecutive pages, with compliments slip and business card (front and back)↑
Based on research and the various methods showed in movies depicting the organized crime way of frightening people, the brochure takes the theme of a holiday catalog with different packages. Each holiday package is one of these methods and shows how the company can send you on a “holiday” so you repay faster.
Front cover of the "holidays" catalog: "Holidays – For the people that owe you the most" ↑
The spreads of the "holidays" catalog: "Holidays – For the people that owe you the most" ↑